“NO LIMIT”
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Born on April 29, 1970, in New Orleans, Louisiana, Percy "Master P" Miller and his four siblings were raised in the notorious Calliope Projects.
After receiving an athletic scholarship, Miller attended the University of Houston for a brief period before transferring to Merritt College in Oakland, California, where he pursued a major in business administration. Miller's grandfather's passing left him with $10,000, which he used to open his own record store named No Limit Records in Richmond, California, in 1990.
Initially intended as a store, No Limit Records evolved into a record label when Miller recognized an unmet demand for a certain style of rap within the rap audience that major labels were neglecting. Miller moved No Limit Records back to his hometown, New Orleans, where he promoted his music through word of mouth, ultimately selling 250,000 copies without a national distribution deal.
Over the next several years, No Limit Records became a dominating force in the hip-hop industry. By 1997, the label had expanded its roster to include prominent hip-hop stars like Snoop Dogg.
Master P boldly expanded into various other ventures, taking his first step into No Limit Films. Personally funding and producing "I'm Bout It" in 1997 proved to be a smart move, as the film became a surprise hit, leading to an enormous profit and securing a national distribution deal with Miramax.
In addition to his achievements in the entertainment industry, Master P briefly pursued a career in the NBA, playing with the Charlotte Hornets and the Toronto Raptors.
HELLA INSPIRED.
After receiving an athletic scholarship, Miller attended the University of Houston for a brief period before transferring to Merritt College in Oakland, California, where he pursued a major in business administration. Miller's grandfather's passing left him with $10,000, which he used to open his own record store named No Limit Records in Richmond, California, in 1990.
Initially intended as a store, No Limit Records evolved into a record label when Miller recognized an unmet demand for a certain style of rap within the rap audience that major labels were neglecting. Miller moved No Limit Records back to his hometown, New Orleans, where he promoted his music through word of mouth, ultimately selling 250,000 copies without a national distribution deal.
Over the next several years, No Limit Records became a dominating force in the hip-hop industry. By 1997, the label had expanded its roster to include prominent hip-hop stars like Snoop Dogg.
Master P boldly expanded into various other ventures, taking his first step into No Limit Films. Personally funding and producing "I'm Bout It" in 1997 proved to be a smart move, as the film became a surprise hit, leading to an enormous profit and securing a national distribution deal with Miramax.
In addition to his achievements in the entertainment industry, Master P briefly pursued a career in the NBA, playing with the Charlotte Hornets and the Toronto Raptors.
HELLA INSPIRED.