“Lyrical Lemonade”
Share
Networking across and working with people on the same level as you is important.
Cole Bennett grew up in Plano, Illinois. As a high school student, Bennett laid the foundation for what would become Lyrical Lemonade, a dynamic multimedia company specializing in music videos, live events, exclusive content, and merchandise. It all started as a humble blog with a vision to produce innovative and creative content.
As soon as he got his driver’s license, Bennett made that hour long drive to Chicago every weekend. Armed with his camera, he documented everything, from local cyphers to music videos, laying the groundwork for what would soon become a huge platform.
In 2016 and 2017, Bennett's trajectory soared as he collaborated with artists like Famous Dex, Lil Pump, and Ski Mask the Slump God. His creativity as a video director became his distinguishing quality, transitioning from SoundCloud pages to the mainstream. Yet, Bennett's ambition didn't stop there.
In the summer of 2018, he seized the opportunity to inject something new into Chicago's cultural landscape and announced Lyrical Lemonade's inaugural festival, Summer Smash. The event, drawing 11,000 attendees in its first day, marked the beginning of a new era. The following year, the festival expanded to a full weekend, bringing 20,000 fans each day.
Despite numerous tempting offers from businesses seeking to acquire his company, Cole Bennett remains solid in his refusal to sell. He has built his Lyrical Lemonade company into an empire that now includes an events business, a media outlet, a production house, and a beverage distributor.
He is committed to staying true to the authenticity and creative spirit that birthed Lyrical Lemonade.
HELLA INSPIRED.
Cole Bennett grew up in Plano, Illinois. As a high school student, Bennett laid the foundation for what would become Lyrical Lemonade, a dynamic multimedia company specializing in music videos, live events, exclusive content, and merchandise. It all started as a humble blog with a vision to produce innovative and creative content.
As soon as he got his driver’s license, Bennett made that hour long drive to Chicago every weekend. Armed with his camera, he documented everything, from local cyphers to music videos, laying the groundwork for what would soon become a huge platform.
In 2016 and 2017, Bennett's trajectory soared as he collaborated with artists like Famous Dex, Lil Pump, and Ski Mask the Slump God. His creativity as a video director became his distinguishing quality, transitioning from SoundCloud pages to the mainstream. Yet, Bennett's ambition didn't stop there.
In the summer of 2018, he seized the opportunity to inject something new into Chicago's cultural landscape and announced Lyrical Lemonade's inaugural festival, Summer Smash. The event, drawing 11,000 attendees in its first day, marked the beginning of a new era. The following year, the festival expanded to a full weekend, bringing 20,000 fans each day.
Despite numerous tempting offers from businesses seeking to acquire his company, Cole Bennett remains solid in his refusal to sell. He has built his Lyrical Lemonade company into an empire that now includes an events business, a media outlet, a production house, and a beverage distributor.
He is committed to staying true to the authenticity and creative spirit that birthed Lyrical Lemonade.
HELLA INSPIRED.