“Denim Tears”

Born in Georgia on July 29th, 1981, Tremaine Emory's journey in the fashion world started with a humble beginning. Raised in Queens, New York, he started with various retail jobs, immersing himself in the style scene, understanding trends, and discovering his passion for design. By the late 2010s, he'd climbed the ranks, landing the Director at Large role at Stussy, a streetwear brand, where he began shaping his vision for the future.

In 2019, Emory took a bold step, launching Denim Tears. More than just clothing, it was an artistic canvas celebrating the Black experience in the U.S. and the African Diaspora, rooted in the rich heritage and resilience of African Americans.

His mission went beyond fashion, aiming to inspire and empower the African American community, promoting pride in culture and history. In 2022, he became Creative Director at Supreme. As time passed, he couldn't ignore the systemic racism within Supreme. In August 2023, he made a powerful statement by stepping down, highlighting the need for change in an industry that often marginalizes Black voices.

HELLA INSPIRED.

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