“Billionaire Boys Club”
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Wealth is of the heart and mind. Not the Pocket.
Billionaire Boys Club (BBC) was founded by Pharrell Williams and Nigo (Founder of BAPE) back in 2003. Their shared vision aimed to create a unique fusion of streetwear and luxury that transcended traditional boundaries.
Pharrell had been brewing up the concept of BBC even before crossing paths with Nigo. However, their meeting in Tokyo turned out to be a game-changer, aligning their creative energies and setting the stage for something extraordinary. BBC made its debut in Pharrell's music video with Jay-Z, "Frontin'." This not only grabbed attention but also set the tone for what BBC stood for – a seamless blend of street culture, fashion, and artistic expression.
Through BBC, Pharrell and Nigo demonstrated an exceptional ability to reshape the global streetwear narrative, infusing it with their visionary designs and a new creative ethos.
In 2023, Pharrell Williams was named the new Men's Creative Director of Louis Vuitton, succeeding the late Virgil Abloh. Nigo is now the Artistic Director of KENZO.
HELLA INSPIRED.
Billionaire Boys Club (BBC) was founded by Pharrell Williams and Nigo (Founder of BAPE) back in 2003. Their shared vision aimed to create a unique fusion of streetwear and luxury that transcended traditional boundaries.
Pharrell had been brewing up the concept of BBC even before crossing paths with Nigo. However, their meeting in Tokyo turned out to be a game-changer, aligning their creative energies and setting the stage for something extraordinary. BBC made its debut in Pharrell's music video with Jay-Z, "Frontin'." This not only grabbed attention but also set the tone for what BBC stood for – a seamless blend of street culture, fashion, and artistic expression.
Through BBC, Pharrell and Nigo demonstrated an exceptional ability to reshape the global streetwear narrative, infusing it with their visionary designs and a new creative ethos.
In 2023, Pharrell Williams was named the new Men's Creative Director of Louis Vuitton, succeeding the late Virgil Abloh. Nigo is now the Artistic Director of KENZO.
HELLA INSPIRED.